Maintaining the Site for Foursquare

Sector: SaaS, Location Analytics

Role: Page Designer and Builder

Tools: Adobe Creative Suite, Figma, Contentful

Website Management

During my time at Foursquare as a Production Designer, I played a key role in managing the company website by creating new landing pages and thoughtfully updating existing content whenever necessary to ensure that the information remained relevant and engaging for our users. The Brand design team used Contentful’s platform to manage the components that made up Foursquare main website at the time. I was responsible for building out web pages with new components I stored on the site or updating existing components when necessary.

Components within Contentful’s platform were effectively utilized to help organize the imported content as I laid out various landing pages. With little need for manual coding, building out new pages became a streamlined process, allowing me to make efficient progress while also managing other important tasks simultaneously.

Illustrations

I created a number of illustrations that served as alternative, lighter loading imagery compared to traditional photography which was also aligned with Foursquare’s distinctive brand identity. These illustrations enhanced the overall visual appeal while also further aiding in effectively conveying the various focuses and functionalities of the company’s diverse product suite.

Maintaining the Blog page

I also managed the Blog section for Foursquare. I built out various blog posts upon request from Sales, Marketing, and other teams throughout the company. Additionally, I designed downloadable content whenever the project required it, ensuring that all materials were cohesive and aligned with our brand's messaging.