Exploring a New Market with Premise
Sector: Market Research
Role: Page Designer and Builder
Tools: Adobe Creative Suite, Figma, Wordpress
Primary Focus
As the Senior Visual Designer working diligently on the Marketing team at Premise, I was tasked with an extensive variety of content to design as the organization ramped up its efforts to effectively promote its unique services within the Market Research field. These diverse pieces of content ranged from paid advertisements, updates to landing pages on the company website and social media posts to informative ebooks and engaging presentations that were made available to potential clients.
Collateral Development
While at Premise, I fulfilled many assignments for the Marketing, Sales and Research teams by creating and updating infographics and other document forms to deliver quickly consumable content for current and potential clients using the preset Premise brand.
Landing Pages
Working with the Product, Web Dev and Sales teams, I designed many landing pages that featured various solutions offered by Premise. To add flare and individuality to different pages, I worked to develop illustrations and curate images that properly spoke to the specific offerings on each page.
Longer Form Content
I designed various ebooks for the Sales and Marketing Teams while at Premise. These documents were meant to highlight successes and solutions from Premise, and were translated across English, Spanish and Portuguese.
Presentation Design
I had an opportunity to help Premise translate some of their bigger ideas and pitches to client by working alongside Sales and Product teams to produce various presentations for clients. Throughout these processes, I endeavored to create illustrations that helped simplify and make more digestable the contents and solutions referred to in every presentation I created.
I also made efforts to thoroughly rework collateral that was meant to be more informative or educational in purpose, so that information could be digested by respective or potential clients as easily as possible.
Homepage Updates
Updating the Premise homepage was a longer-term assignment where I collaborated closely with the front-end developers to thoughtfully design a new layout that incorporated valuable feedback from the leadership and various teams across the organization. Through multiple iterations on both desktop and mobile, I was able to create a layout that was not only cleaner in its overall appearance but also maintained a visually impactful aesthetic that effectively captured the essence of our brand.
Adding to the Ads
I also made consistent efforts to update and enhance our advertising collateral across both the paid media channels and the various social media content. I aimed to include high-quality imagery and photography that was not only relevant to the subject matter but also resonated more deeply with the diverse audiences that Premise sought to engage with. As a collaborative team, we discovered that incorporating photographs of specific individuals or situating the advertisements in recognizable locations led to improved click-through rates (CTR) during a given campaign flight. This strategy proved to be effective in capturing the attention of our target audience.
Samples of paid media ads I developed to run as A/B tests to see how audiences targeted by Premise responded.
Samples of social media ads for Linkedin showcasing new facts and updates from Premise.
Illustrating the Ideas
I also started the process of creating a new library of icons that could be used across the entire organization. The past icons used at Premise were shared between the Marketing and Product Design teams and, unfortunately, had little flexibility when utilized in one-sheets, presentations, or online. I dedicated time to work on creating more intuitive icons that were not only more illustrative but also able to effectively communicate various topics that Premise addressed in any given piece of content.
Premise also lacked illustrative content that would effectively help explain how various projects for clients were executed at a ground level. I took the initiative to work on designing various creative materials that could provide visual context to accompany the broader explanations of how Premise serviced its clients in a specific location. Below is a three-step visual representation of Premise’s market research methodology that better outlines the process involved.